Guides for farms selling direct

Practical advice on pricing, operations, delivery, and subscriptions — written for Australian farms.

How to sell farm produce online in Australia

A practical guide to going direct-to-consumer. We compare the options — Shopify, WooCommerce, Open Food Network, Square, and purpose-built farm platforms — and help you decide what fits your operation.

12 min read·May 2026

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Getting started

Set up your farm store in under 30 minutes

A step-by-step walkthrough, from creating your account to taking your first order. No tech skills, no web designer, no prior experience with e-commerce needed.

6 min read·June 2026

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Pricing

Variable-weight pricing for farm shops

Every lamb shoulder weighs differently. Here’s how to sell meat by the kilo online without spreadsheet workarounds, fixed-price compromises, or confused customers.

8 min read·May 2026

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Operations

Order cycles explained — batch orders for weekly pickup

Open Monday, close Wednesday, pack Thursday, pickup Saturday. How Australian farms use order cycles to batch orders, plan harvests, and run a tight weekly operation.

10 min read·May 2026

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Delivery

Setting up delivery zones for farm direct sales

How to define zones, set fair delivery fees by distance, decide between flat-rate and distance-based pricing, and determine your minimum order threshold.

7 min read·May 2026

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Subscriptions

How to start a CSA subscription box in Australia

Predictable revenue, better harvest planning, and loyal customers. A guide to pricing, frequency, skip policies, and managing subscriber expectations through the seasons.

12 min read·May 2026

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Migration

Try Hecta without risking the store you’ve already built

You’ve spent years building your online store, your SEO, your subscribers. Here’s how to test a new platform in parallel — without touching your existing shop or revenue.

8 min read·June 2026

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Your farm deserves better than a spreadsheet

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